Monday, April 14, 2008

The {Hopefully} Never Ending Story of Polaroid

So as most of us have heard Polaroid is dying in a major way, being that headquarters announced back in February they would be closing factories in Massachusetts, Mexico & The Netherlands and end the production of Instant Film.

However from that day many communities online have sprouted from the darkness to both celebrate & attempt to continue the wonderful legacy that is Polaroid. So today we thought we might point point out one of those communities who seem to be doing an awful lot to fight this fight while also spotlighting one of our favorite places to buy polaroid stuff & one of our favorite books with polaroids, so here we go;

First off, We're sure you have seen this site being bounced around the information superhighway before but if not it's appropriately called Save Polaroid. It tends to be more blog or ongoing newsletter with updates from the battle lines & love letters to polaroid but acts as wonderful headquarters for all your polaroid needs.

Next up is the Polaroid superstore of Austria, we know sounds strange & magical and is both. It's proper name is Unsaleable and we discovered this fine little shop a while pack when looking for hard to find and dead stock film, in addition they carry nifty cameras and awesome accessories. However watch the price tags, they tend to be high & can cause confusion as things are marked in $'s,£'s and €'s.

Lastly it seems everyone has been touched or exposed to the joys of making polaroids but like anything some people just do it better than others. Also it seems a bit of a trend these days to see polaroid books/zines lined on the selves of our favorite culture shops so we wanted to throw it back to a master and a classic book.

The master, Walker Evans; the book, Polaroids. Turns out Polaroid actually gave him unlimited stock of film, hence 2,500 polaroids were taken down to 300 to create this book. If you have not had a chance to check it out do yourself a favor and find it, its real good.

With that we leave you with a quote by Mr. Evans and his thoughts on Polaroid:
"Nobody should touch a Polaroid until he's over sixty," Evans once said. It was only, he implied, after years of work and struggle and experimentation, years of developing one's judgment and vision, that the instrument could be pushed to its full, revelatory potential.

Keep Fighting & Remain Instant,

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